Campaign Studio

HVAC Automations · Content Factory

The organic launch programmed as config: staged assets, leverage-ranked goals, CASL/CRTC gates in-data, Apollo drafting on demand.

← Growth Command Centre

Goals — leverage-ranked execution

GoalPhaseLeverageStatus
Founder + company LinkedIn presence live
Both pages published from staged copy; first two posts up
soft launch 90
Site audit CTA wired to OS lead capture
hvacautomations.ca form posts signed webhooks to /api/leads/ingest; a test lead appears in the Revenue Pipeline with source=website
soft launch 95
Cold-call list programmed + CRM pack ready
1,365 prospects in the OS store; zoho-leads-import.csv generated; Zoho Leads custom fields provisioned
soft launch 85
First 10 booked Growth Assessments from authorized outreach
10 prospects reach assessment_booked with recorded outcomes, after legal sign-off + canary
full launch 100
Nurture sequence live under CASL
Zoho OAuth complete; consent-based sends active with enforced suppression
full launch 85
Attribution loop demo-ready
First monthly Growth Intelligence report generated from real OS data
full launch 75

Soft launch - presence and proof foundation (days 0-14)

Founder profile + company page

day 0 linkedin profile leverage 90 draft

Headline: I help HVAC companies stop losing booked revenue between marketing, calls, and follow-up. | About: Most HVAC shops don't have a marketing problem - they have a leak problem. Calls ring out after hours. Quotes go out and nobody follows up. Jobs get done and reporting stops at clicks. I built The Airtight System at HVAC Automations to connect marketing, call handling, lead follow-up, booking and job reporting into one loop, so owners can see exactly where revenue leaks and close the gap. If you run an HVAC company in Ontario and want to know what's slipping, we run a free Airtight Revenue Leak Audit - including an authorized After-Hours Call Test. hvacautomations.ca

Site hero + Revenue Leak Audit capture section

day 0 website leverage 95 draft

Hero: How much booked revenue is leaking out of your HVAC business? | Sub: Missed after-hours calls. Quotes with no follow-up. Marketing reports that stop at clicks. The Airtight System connects the whole loop - and the free Airtight Revenue Leak Audit shows you exactly where the leaks are. | CTA button: Find My Revenue Leaks | Secondary CTA: Book a 15-20 minute HVAC Growth Assessment. | Form fields: name, company, phone, email, city, biggest frustration. Form posts to the OS signed lead ingest so every audit request lands in Opportunity Capture with source=website, cta=revenue_leak_audit.

Google Business Profile description

day 1 google business profile leverage 70 draft

HVAC Automations builds The Airtight System - automation and growth infrastructure for HVAC companies in Ontario. We connect marketing, call handling, lead follow-up, booking and job reporting so revenue stops leaking between the steps. Start with the free Airtight Revenue Leak Audit, including an authorized After-Hours Call Test, or book a 15-20 minute HVAC Growth Assessment at hvacautomations.ca.

Education post 1 - the first five minutes

day 3 linkedin post leverage 80 draft

How many jobs does an HVAC company lose in the first five minutes after a lead comes in? A homeowner's furnace dies at 9pm. They call three companies. One answers - or calls back within minutes, books the visit, and confirms by text. The other two return the call the next afternoon. Same marketing spend. Completely different month. That first-five-minutes gap is the cheapest revenue an HVAC business can recover, because the lead already chose to call you. We map that gap - along with quote follow-up and booked-job reporting - in the free Airtight Revenue Leak Audit, including an authorized After-Hours Call Test. hvacautomations.ca

Build-in-public post 1 - why I built this

day 7 linkedin post leverage 75 draft

I didn't start with software. I started with a question: where does an HVAC company's booked revenue actually leak? Not 'do you need more leads' - most shops I talk to are busy. The leaks are between the steps: the after-hours call nobody hears, the quote nobody chases, the completed job that never makes it into a report an owner can act on. So I built The Airtight System to connect those steps for HVAC companies - and I'm building it in public, sharing what works and what doesn't. If you want to see where your own loop leaks, the Airtight Revenue Leak Audit is free and takes an authorized After-Hours Call Test to prove the point. hvacautomations.ca

OS demo walkthrough brief (for Rod & Earl)

day 10 demo asset leverage 85 draft

Demo flow (12-15 min): 1) Home - Growth Command Centre, honest system status. 2) Leads - capture a live lead in the room, watch it enter the Revenue Pipeline, run Apollo qualification live. 3) Voice - call the AI line +1 833 969 9813 from a phone on speaker; show the same assistant in web chat. 4) Prospects - the 1,365-company Ontario list programmed, tiered, and ordered by leverage; explain the CASL/CRTC gate before any dialing. 5) Campaigns + Content Factory - the programmed playbooks and staged launch assets. 6) Settings - every integration's honest status; nothing fakes success. Close: what goes live next and which gates (legal sign-off, Zoho OAuth) unlock it.

Full launch - cadence and conversion loop (days 14-45)

Standing cadence - 2 posts/week

day 14 linkedin post leverage 80 draft

Rotation (70% education / 20% product demonstration / 10% offer): Mon - Revenue-leak teardown (one leak, one fix, no client names unless verified + authorized). Thu alternating: Build-in-public update (what shipped in The Airtight System, what broke, what we learned) OR walkthrough clip (after-hours furnace flow: capture -> acknowledge -> route -> follow up). Every post ends with the same single CTA: the free Airtight Revenue Leak Audit at hvacautomations.ca. No invented metrics, no fabricated case studies, no hype adjectives.

Cold-call campaign activation (canary first)

day 14 cold call leverage 100 CASL/CRTC gated gated

Activation order for the programmed cold-call campaign (see Campaigns > Airtight Revenue Leak - Outbound Prospecting and the 1,365-prospect list in Prospects): 1) CRTC Unsolicited Telecommunications Rules + National DNCL compliance sign-off recorded on file. 2) Supervised canary: dial ONE operator-controlled number through the outbound path with a human listening; verify script, disclosure, and opt-out handling. 3) Tier A only, human-supervised, outcomes logged per call in Prospects (attempted/connected/assessment_booked/not_a_fit/do_not_call - do_not_call suppresses permanently). 4) Review outcomes weekly before widening to tier B. The OS never dials autonomously.

Nurture sequence activation via Zoho

day 16 email leverage 85 CASL/CRTC gated gated

Activate the programmed 6-step nurture campaign (Campaigns > HVAC Marketing Automation - Nurture Sequence) through Zoho once BOTH gates clear: CASL consent basis + working unsubscribe verified, and the complete Zoho OAuth set (client_id + client_secret + refresh_token) in the vault. Sends go only to recipients with a recorded consent basis, from info@hvacautomations.ca, with suppression (unsubscribe_status, dnc_status, consent_basis, last_contacted) enforced by the OS email-automation module.

Authorized review ask flow

day 21 reviews leverage 70 CASL/CRTC gated draft

After a completed, verified engagement (assessment delivered or system installed), the booking-confirmation / follow-up email includes one line: 'If this was useful, a short Google review helps other HVAC owners find us - [review link]. If anything wasn't right, reply and I'll fix it first.' Ask once, never incentivized, never scripted for content. This is a transactional follow-up to an existing business relationship; it still respects CASL consent state and unsubscribes.

Monthly Growth Intelligence attribution report

day 30 reporting leverage 75 draft

Monthly report assembled from OS data only (no estimates): leads captured by source/cta/campaign_id, pipeline conversion by stage (new -> contacted -> qualified -> conversation -> assessment_booked -> won/lost), Apollo qualification scores vs outcomes, prospect-list coverage by tier, and cost per booked assessment where spend is actually recorded. Anything the OS did not measure is reported as 'not measured' - never inferred. This report is the demo-closing artifact: it proves the loop end to end.

First verified case study (blocked until real)

day 45 website leverage 90 blocked

BLOCKED until a real engagement produces verified, client-authorized results. Structure when real: situation (verified facts), what The Airtight System connected, measured before/after from the attribution report, client quote (written authorization on file). No composite stories, no directional claims without data. Until then, the live-site after-hours furnace flow remains the only walkthrough example, always labelled as an example workflow, not a customer result.

Apollo drafts (latest 1)

AssetDraftStatusCreated
linkedin-post-leak-01 **Title:** Optimizing the First Five Minutes: A Practical Approach for HVAC Businesses In the HVAC industry, the first five minutes after receiving a lead can significantly impact conversion rates. Here's a calm and practical breakdown of … draft 2026-08-14T19:05:17.914Z

API: /api/content/plan · /api/content/drafts